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February 13, 2025As a website is now an essential tool for all businesses looking to boost brand awareness, drive leads, and achieve meaningful success, here are some top website-building tips to keep in mind throughout 2025.
Choose a memorable domain name
At a time when competition is high across all sectors, everything you can do to ensure your website is discoverable will help you stand out from the crowd. It is essential that your domain name relates to your business in some way and should ideally be both memorable and easy to type.
Mobile-first design is essential
During the indexing and ranking processes, Google uses the mobile version of websites to ensure it is serving accessible results to its users.
Leveraging mobile-first design best practices will enable you to provide your visitors with the same high-quality browsing experience, which will ultimately help you to make the right first impression and drive the most leads and sales over the long term.
Simplify your design
A clean, clutter-free design will always be more impactful than a series of overcrowded pages trying to convey too much information and contain too many design features.
Importantly, the same advice applies whether you are developing a website from scratch or working with a Shopify web design team such as www.etempa.co.uk/shopify-web-design/, so always make sure your use of colour, imagery, fonts, and content is selected based on its ability to deftly convey your brand values and what you have to offer.
Develop a seamless navigation menu
If visitors can’t easily find the information they are looking for or move around your site easily, they are going to get frustrated and turn to one of your competitors instead. In addition to positioning your navigation menu in an easy-to-spot location on the page, it is vital to organise your content using clear and easily understandable tabs.
Incorporate CTAs
Including calls to action on every web page will encourage your visitors to act, whether this is signing up to your mailing list, downloading a whitepaper, or getting in touch with your sales team.
