Top tips for branding and logos for schools

Many school logos are used for generations. It creates a sense of tradition. Often, older graphics are not high enough quality to be used by companies that make your branded products. Sometimes they start looking a little dated and you need a new start. Many schools want a new look at their branding and logos as schools change over time.

It’s a good idea to consider as they are always looking for ways to attract parents, students, and staff. Visitors can be confident that the school they are visiting is one which fits their values and ethos, or best suits them and their children if you know how to market it. You may be part of a Multi Academy Trust (MAT) or Federation and want to create an identity that allows each school to have its own uniqueness while still achieving the larger goals of the organisation. For more information on Websites for schools, go to www.fsedesign.co.uk/websites-for-schools/

Branding is not limited to the logo on a school jumper. It can also include PowerPoint presentations for CPD sessions in all your schools. The prospectus also has the school’s logo, but it relies on design elements that tie the logo to the colours of your school and trust as well as your desired image.

You do not have to spend a lot of money

It may not be necessary to create a brand new logo. Simple retouching of an old logo can bring it to life, and keep the history of your institution by mixing the old with new.

Branding is more than a logo

Your logo is only the beginning of branding. Planned branding themes can help with colour schemes, such as those that are consistent or individual for a group of schools. Professional designers can bring your vision to your logo, your website and your branding colours. This is important to help your community focus on the core values of your school.

Make it personal

Do not limit yourself to the traditional. Your logo will help you to express your school’s personality. This can help schools to stand out and express what is important to them. As they say, a picture is worth a thousand words. Great branding will tell the community much about your school, what you value and how it operates.